Tue, 21 February 2012
Tonight, we announce ourselves a new member: Yvette Johnson! (@jetsetyvette on twitter) She's going to bring a softer side to the podcast. So of course, we picked us two stories on opposite ends of the spectrum to get her started. First, we had us a story of folks doing it right: Liquidmatrix. Read this entire article. Seriously. Now do it again. A fantastic article, we had nothing but good things to say about it. http://www.liquidmatrix.org/blog/2012/02/21/we-are-losing/ On the very opposite end of the spectrum, an article from Forbes. A textbook example of FUD marketing. (For prior reading, check out this article for a little background: http://www.loglogic.com/blog/what-does-s-stand ) http://www.forbes.com/sites/petercohan/2012/02/17/loglogic-helps-ceos-sleep-at-night/ As always, you can find the podcast here or on iTunes: http://sfspodcast.libsyn.com/rss And if you have any feedback, drop us a comment or find us at @SFSPodcast on twitter. |